In this episode I sit down with Brian Buss from Nevium to talk about intellectual property (IP), how to put together an IP portfolio, and why it’s important to act like a monopoly.
- Why creating an IP plan is so important and how it can lead to more sales.
- The four ways that intellectual property can create value.
- How to leverage your intellectual property to grow your business.
- Why it’s important to have a clean and robust IP portfolio when being acquired.
- The top red flags to avoid when putting together your IP plan.
“The majority of the value you are going to create will be your intellectual property. “ - Brian Buss