MedTech Inspired | Medical Device Development Guidance, Insight, and Stories to Help Entrepreneurs and Inventors Move Medical Inventions to Market
Medical Device Development is full of rough waves to overcome for entrepreneurs and professionals alike. We talk with medical device experts to help you overcome and master those waves. To give you insight, we talk with those far along in medical device development and those who have just launched their medical product so you can apply what they have personally learned. To keep you inspired, we talk with patients who's lives have been changed or saved by medical devices just like the ones you are working so hard on. Inspired by Imua is offers the best professional development for anyone in the medical product development space.
In this episode Chris Deardorff and Megan get down to the business of business. They explore the true meaning of marketing, where it can (and isn’t) being implemented by companies, and jump into the “Three Truths about Marketing.”
What companies are getting wrong [6:30]
Why you need to develop a target audience [11:04]
How to develop a buyer persona [15:50]
What's changing in the Denver Health-Tech space [19:00]