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Inspired By Imua | Medical Device Development Guidance, Insight, and Stories to Help Entrepreneurs and Inventors Move Medical Inventions to Market

Medical Device Development is full of rough waves to overcome for entrepreneurs and professionals alike. We talk with medical device experts to help you overcome and master those waves. To give you insight, we talk with those far along in medical device development and those who have just launched their medical product so you can apply what they have personally learned. To keep you inspired, we talk with patients who's lives have been changed or saved by medical devices just like the ones you are working so hard on. Inspired by Imua is offers the best professional development for anyone in the medical product development space.
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Inspired By Imua | Medical Device Development Guidance, Insight, and Stories to Help Entrepreneurs and Inventors Move Medical Inventions to Market
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Now displaying: August, 2016
Aug 30, 2016

In this episode Chris Deardorff and Megan get down to the business of business. They explore the true meaning of marketing, where it can (and isn’t) being implemented by companies, and jump into the “Three Truths about Marketing.”

  • What companies are getting wrong [6:30]
  • Why you need to develop a target audience [11:04]
  • How to develop a buyer persona [15:50]
  • What's changing in the Denver Health-Tech space [19:00]
  • A Steve Jobs Primer for Marketing [26:30]

 

Aug 23, 2016

In this episode I sit down with a 26 year old bodybuilder who wears an artificial heart while working out.

  • How AJ ended up with an LVAD [2:14]
  • How he ended up with heart failure [6:12]
  • What he is trying to do with Hearts at Large [7:24]
  • How to register as an organ donor [9:08]
  • What he would want to tell the engineers of his medical devices [13:50]
  • His fitness journey and what it's like to workout with an artificial heart [20:59]
  • How Meghan dealt with Hepatitis C treatment [25:15]
Aug 16, 2016

In this episode, we flip the script and I have Laura Petersen interview me to discuss
the top mistakes people make in medical product development and my personal journey in the space.

Notable Sections:

Meghan's personal history with medical devices [2:55]
Why she felt prepared to get her eye removed [8:49]
Why she has a medical device installed in her hip [12:16]
How she performed as a gymnast all through college [21:08]
How she got started with product development [22:35]
What she does at IMUA Services [27:37]
The top 5 mistakes people make in medical device development [30:07]

The Five Most Common Medical Device Development Wipeouts
1. Not conducting market research
2. Taking the wrong regulatory path
3. Infringing on another company's patent
4. Ignoring formative usability studies
5. Setting unrealistic development timelines and cost

Aug 9, 2016

In today's show I sit down with Partha Unnava from Better Walk to talk about:

  • How Partha approached the initial development and design of his Better Walk product [2:02]
  • What his team looked like in the beginning [3:15]
  • Why he moved his company to Memphis for the first few months and then moved back [5:02]
  • Why leaving school was an easy decision for him to make [5:58]
  • How ZeroTo510 helped him get started in business [6:30]
  • What it was like applying to ZeroTo510 [8:30]
  • The fundraising strategy he took at Better Walk [9:39]
  • The biggest challenge he faced in development [10:39]
  • How he developed his relationship with a manufacturer [11:55]
  • The big problems he is trying to solve at Better Walk [12:45]
  • What he and his team have done to test the product [15:45]
  • His biggest piece of advice for moving your product forward [17:05]
  • Better Walk's approach to rolling out of their product [20:18]

http://imua-services.com/020

Aug 2, 2016

In this episode I sit down with John and Jenn Zeis from Toolbox Medical Innovations to discuss:

  • How Toolbox came to be [3:14]
  • How Toolbox helped one of their clients take their idea to market [5:25]
  • How John and  balance their family and their business [6:39]
  • How Toolbox helps their clinical and regulatory clients [9:43]
  • Why pre-established relationships are important [10:55]
  • The biggest issues Toolbox clients face [12:55]
  • Why usability is important [15:25]
  • The two main reasons to do usability studies [17:08]
  • John and Jenn's key piece of advice for device development [18:53]
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