This week, I heard an NPR segment on patient centered clinical trials and it got me thinking about how many CRO's are designing trials, what should be included, who should be consulted, and what's the overall goal of the study. Listen as I do a deep dive into how to incorporate "usability" into your trials, recruit more patients, and get better results.
While some startups and early stage companies struggle with getting their messages out, others thrive. Erik Clausen and I do a deep dive into what you can do to get some exposure and PR. Erik is a managing partner for CG Life, a marketing agency specializing in the biotech and life sciences industry and share stories about his clients as well as the office "labs" ---- and I mean the furry kind with 4 legs.
By the year 2025, the workforce will be made up of 75% millennials....that's 3 out of 4. What are you doing so that you keep up with the trends and stay engaged with this audience that's bound to be your customer, your employee, your employer, or your VC? I give tips for this in this episode, which was a presentation given at MedTech Monday and you can download the presentation....as well as watch a HILARIOUS video
See the presentation here
Watch the video here
Get the "Put a Shark in Your Tank Book" here
It's my last night in Cali for a while. My husband has a new job in the D.C. area and I head out tomorrow. I've come across some things that made me the person I am today and some of the good times, the bad, and my accomplishments and that made me think about how my business has progressed over time. What about you? I challenge you to email, tweet, or facebook message some things that you come across that shows just how far your business has come over the past year.