MedTech Inspired | Medical Device Development Guidance, Insight, and Stories to Help Entrepreneurs and Inventors Move Medical Inventions to Market

Medical Device Development is full of rough waves to overcome for entrepreneurs and professionals alike. We talk with medical device experts to help you overcome and master those waves. To give you insight, we talk with those far along in medical device development and those who have just launched their medical product so you can apply what they have personally learned. To keep you inspired, we talk with patients who's lives have been changed or saved by medical devices just like the ones you are working so hard on. Inspired by Imua is offers the best professional development for anyone in the medical product development space.
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MedTech Inspired | Medical Device Development Guidance, Insight, and Stories to Help Entrepreneurs and Inventors Move Medical Inventions to Market


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Oct 18, 2016

John Livesay, referred to as the "Pitch Whisperer", helps startups get the funding they need by helping them refine their pitches.  He explains why the jockey is more important than the horse, as well as the role empathy plays in startups.  Learn how to weave stories in to your pitch and wow investors.  

Developing a new product and want to know what to do next, join our new beta program FOR FREE here or text the word INVENTION to the number 44222


  • How John helps improve pitches [2:31]
  • The biggest mistake people make when pitching [3:10]
  • How your pitch should involve throughout the process [12:10]
  • Examples of how John helps Start-Ups [14:15]
  • Key takeaways from John's experience [19:00]
Oct 11, 2016

Andy Cothrel has seen it all in the medical devices industry.  He's worked for big companies like Roche and Abbot and has been on the team of startups and advising others now through his own company, Blue Marble Medical.  Andy and Meghan talk about why no one wants to buy a project anymore, and why you should always have an exit strategy.  Got an idea for a medical device or health/wellness product?  Check out our new program that will be beta launching soon and you might be able to go through it for FREE.

Notable Sections:

  • Andy's background in alternative energy and how he switched into medical devices [2:33]
  • The three ways that Andy gets involved with startups [3:50]
  • Why it's important to begin with the end in mind [6:35]
  • Why "no one wants to buy a project anymore" [10:50]
  • What to do if you haven't already positioned for exit [16:38]
  • The top three things startups should be considering [22:25]
Oct 4, 2016

The Lab on a Chip World Congress was this past week in San Diego.  There is some amazing technology like "body on a chip" that can mimic human metabolism and function so animal testing is minimized as well as more traditional point of care diagnostics that are truly fit the definition of lab on a chip.  Developing a diagnostic or lab on a chip product?  Check out our new program that will be beta launching soon and you might be able to go through it for FREE.

  • Mike Gavin from PortaScience [4:29]
  • Kamlesh Patel from Sandia National Laboratories [5:28]
  • Steve Maylish from Fusion Biotec [9:21]
  • Ned Saleh from Plasmotica [15:15]
Sep 27, 2016

Intellectual property can often be challenging and expensive for startups and inventors.  I share 5 tips that will help shape development and strategy to secure funding and lead to a successful launch.  Got an idea for a medical product?  I've got a program that will be in beta soon and you have the opportunity to BE IN THE PROGRAM FOR FREE as a tester.  You'll learn about the development process, what investors look for, and how to nail your pitch.  To stay updated, visit or text the word "invention" to 44222.

  • Why IP doesn't only mean patents [3:48]
  • Why non-disclosure agreements are important [5:34]
  • Why it's important to have an IP lawyer [7:30]
  • Work on communicating the value of your IP [8:15]
  • What is your IP strategy? [9:30]
Sep 20, 2016

Healthcare is always changing and you absolutely have to keep up if you're in the medical device industry.  Executive Next Practices hosts their annual healthcare summit soon and this is one way to stay connected with leaders from all facets in the industry.  In addition to the event, learn what groups you need to be a part of to get to and stay on top of your game.  Got an idea you want to turn into a product?  I'm launching a beta program just for you.  Stay updated by signing up at or texting the word "invention" to 44222.  

  • Scott’s background and Executive Next Practices’ unique history [2:10]
  • How he has helped shape the strategy of organizations [4:25]   
  • How Scott got into the Healthcare business [8:15]
  • Info about the upcoming Healthcare summit [10:35]
  • Why it’s a good idea to network within your peer industry or function [15:40]
  • How executive presence is acquired [19:40]
Sep 13, 2016

Turning a medical invention into a real product takes some guts, some grit, and a whole lot of determination.  How can you motivate yourself to keep going?  Is this the right choice for you?  How far should you go?  These are common questions and today I dive in on some personality traits needed to withstand all of the rough waves.  Do you have an idea of your own?  I'd love to help you FOR FREE!  Become one of our beta testers in our new "Invention Idea to Profitable Product" program.  Visit or text the word "invention" to 44222 to sign up.

  • Why you need to be committed in order to take your product to market [3:13]
  • Why getting out of the way is sometimes the best decision [3:40]
  • Why learning to love the "no" is important [6:54]
  • Why your outside relationships are important to build [7:50]
  • Why you need to design your lifestyle [9:05]
  • The importance of finding your why [10:20]
  • Figuring out how to fund your product [11:40]
  • Do you have the desire and faith to keep moving forward? [13:40]
Sep 6, 2016

In this episode I sit down with Amanda and Nicholas Bayerle to discuss:

  • The importance of making your health a priority
  • How to incorporate a healthy lifestyle into a busy schedule
  • Why having a clear goal is crucial to sustaining a healthy lifestyle
  • The benefits of drinking water on your productivity
  • How to prioritize what is most important to you
  • Why accountability is key


Aug 30, 2016

In this episode Chris Deardorff and Megan get down to the business of business. They explore the true meaning of marketing, where it can (and isn’t) being implemented by companies, and jump into the “Three Truths about Marketing.”

  • What companies are getting wrong [6:30]
  • Why you need to develop a target audience [11:04]
  • How to develop a buyer persona [15:50]
  • What's changing in the Denver Health-Tech space [19:00]
  • A Steve Jobs Primer for Marketing [26:30]


Aug 23, 2016

In this episode I sit down with a 26 year old bodybuilder who wears an artificial heart while working out.

  • How AJ ended up with an LVAD [2:14]
  • How he ended up with heart failure [6:12]
  • What he is trying to do with Hearts at Large [7:24]
  • How to register as an organ donor [9:08]
  • What he would want to tell the engineers of his medical devices [13:50]
  • His fitness journey and what it's like to workout with an artificial heart [20:59]
  • How Meghan dealt with Hepatitis C treatment [25:15]
Aug 16, 2016

In this episode, we flip the script and I have Laura Petersen interview me to discuss
the top mistakes people make in medical product development and my personal journey in the space.

Notable Sections:

Meghan's personal history with medical devices [2:55]
Why she felt prepared to get her eye removed [8:49]
Why she has a medical device installed in her hip [12:16]
How she performed as a gymnast all through college [21:08]
How she got started with product development [22:35]
What she does at IMUA Services [27:37]
The top 5 mistakes people make in medical device development [30:07]

The Five Most Common Medical Device Development Wipeouts
1. Not conducting market research
2. Taking the wrong regulatory path
3. Infringing on another company's patent
4. Ignoring formative usability studies
5. Setting unrealistic development timelines and cost

Aug 9, 2016

In today's show I sit down with Partha Unnava from Better Walk to talk about:

  • How Partha approached the initial development and design of his Better Walk product [2:02]
  • What his team looked like in the beginning [3:15]
  • Why he moved his company to Memphis for the first few months and then moved back [5:02]
  • Why leaving school was an easy decision for him to make [5:58]
  • How ZeroTo510 helped him get started in business [6:30]
  • What it was like applying to ZeroTo510 [8:30]
  • The fundraising strategy he took at Better Walk [9:39]
  • The biggest challenge he faced in development [10:39]
  • How he developed his relationship with a manufacturer [11:55]
  • The big problems he is trying to solve at Better Walk [12:45]
  • What he and his team have done to test the product [15:45]
  • His biggest piece of advice for moving your product forward [17:05]
  • Better Walk's approach to rolling out of their product [20:18]

Aug 2, 2016

In this episode I sit down with John and Jenn Zeis from Toolbox Medical Innovations to discuss:

  • How Toolbox came to be [3:14]
  • How Toolbox helped one of their clients take their idea to market [5:25]
  • How John and  balance their family and their business [6:39]
  • How Toolbox helps their clinical and regulatory clients [9:43]
  • Why pre-established relationships are important [10:55]
  • The biggest issues Toolbox clients face [12:55]
  • Why usability is important [15:25]
  • The two main reasons to do usability studies [17:08]
  • John and Jenn's key piece of advice for device development [18:53]
Jul 26, 2016

Kevin Harrington is an entrepreneur, author, and business executive known as the '5 Billion Dollar Man'. In this episode I sit down with Kevin to talk about all things 'pitching'. We discuss the number one mistake he sees entrepreneurs make, one of the worst pitches he's ever seen, and how Mark Zuckerberg approached raising money.

  • The number one mistake he sees when someone pitches to him [2:46]
  • Why preparation is the most important part of delivering a good pitch [5:03]
  • His top two questions that people are unprepared for [5:45]
  • The basic questions you need to cover in your executive summary [7:40]
  • The best way to get his attention in an email [9:48]
  • The kind of investments he doesn't like [12:02]
  • How Mark Zuckerberg approached raising money [13:59]
  • Why it's important to know what type of investor you are talking to [15:28]
  • One of the worst pitches he's ever received [16:09]
  • Why he believes in using visuals to sell [18:55]
  • Why you need to 'Put a Shark in Your Tank' [21:06]
Jul 19, 2016

In this episode I sit down with my father, Ed Flynn, to discuss his career in the Navy, his knee surgeries, his knee replacement, and how medical devices have impacted his life.

  • How he injured his knee [2:02]
  • Why he had me sit on his knee [4:59]
  • His role as a pilot in the Navy [5:32]
  • How his brothers came to visit him on his last flight [6:50]
  • Why he decided to have a second knee surgery [10:07]
  • Why he decided to replace the knee entirely [11:30]
  • His experience leading up to the surgery [12:47]
  • Why he chose to have his surgery so quickly [14:49]
  • How this surgery was different from previous surgeries [15:18]
  • His recovery process [16:37]
  • How long it took him for the knee to handle weight [21:02]
  • What he would change about the knee replacement process [22:15]
  • Why he would replace both knees at the same time [23:50]
Jul 12, 2016

Dr. John Alderete is a father, a violinist, a microbiologist, and an entrepreneur. In this episode I sit down with him to discuss his experiences in the diagnostics device industry, what he would do differently today, and why he cares so much about music.

  • His most favorite place to have played music [3:55]
  • His path to starting his first diagnostics company [5:20]
  • What he views as a realistic timeline to developing rapid diagnostic tests [7:33]
  • The difference between Medical Devices and Diagnostics Devices [11:15]
  • What he would do differently today [14:31]
  • His process to product validation [16:49]
  • The first thing you should do to move forward on your product idea [21:00]
  • Why you should address your technology transfer office as soon as possible [21:34]
  • Why he loves what he does and encourages others to be entrepreneurial [25:30]
Jul 5, 2016

In this episode I sit down with Al Alonso to discuss the biggest mistakes he deals with in the industry, what he would say to someone new to the industry, and how to do a gap assessment.

  • His background in the medical device industry
  • The biggest mistakes he sees people making
  • The advice he would give someone just starting out
  • How to think about your design specifications
  • How to do a gap assessment
Jun 28, 2016

In this episode I sit down with Lauren Nygard to discuss her struggle with type 1 diabetes, her experiences with various glucose monitors, and what she would change about her current insulin device.

  • Why she’s glad she has no memories from before her diagnosis
  • The difference between the different kinds of insulin she uses
  • How JDRF is trying to create an artificial pancreas
  • What she does to safeguard against device failure
  • What she would say to insulin pump developers
Jun 21, 2016

In this episode I sit down to announce the winner of my recent contest, what it’s like collaborating on a book with Kevin Harrington, and how you and I can work together.

  • The winner of my recent contest
  • How I met Kevin Harrington from Shark Tank
  • The proper way to go about networking
  • The story behind Kevin’s book title “Put a Shark in Your Tank”
  • What it was like meeting the other contributing authors
Jun 14, 2016

Connect + Show Notes:

In this episode I sit down with Dr. Art Erdman to talk about his background in engineering, how 3D printing helps research, and how to navigation the development and innovation process.

  • The University of Minnesota Medical Devices Center, what it does, and how it spurs medical device innovation.
  • How Dr. Erdman ended up in the medical device industry from a background in engineering.
  • How the technology of 3D printing at the Medical Devices Center helped to remove a brain tumor.
  • Advice for people struggling through the development and innovation process.
  • The importance of collaboration in the medical device industry.
Jun 7, 2016

In this episode I sit down with Dominick Sirianni and Jan Peuquet to talk about Jan’s recent struggle with Cardiomyopathy and how an LVAD device saved her life.

  • What it was like feeling like she was dying but being told she was fine.
  • How her family convinced the hospital to take a better look at her condition.
  • Why the absence of an available heart was the best thing that happened to her.
  • How an LVAD device saved her life.
  • What it was like getting the call about her replacement heart.
May 31, 2016

In this episode I sit down with Dr. Romina Ghassemi to talk about her work in chiropractic, how she invented the BAX-U posture support system, and what you should consider when developing a medical device.

  • How her mother’s migraines inspired her to become a doctor.
  • Why she stopped treating the symptoms and started looking for the underlying cause.
  • How she developed the concept for the BAX-U system.
  • Why you need to focus on creating a product that people actually want to wear.
  • Her biggest struggles in medical device product development
May 24, 2016

In this episode I give you a quick recap of what happened at this year's 10X medical device conference.

Take Action:

Register for Device Talks (use Code: IMUA)


“Medical devices are all about the data.”

May 17, 2016

In this episode I sit down with Aaron Call from MediCoventures to discuss his company, their process to taking a new medical device product out of the ideation stage, and why product market fit is so important.

  • How and why he ended up moving to Phoenix, Arizona.
  • The story behind MediCoventures and how it got started.
  • How MediCoventures approaches validation of new product ideas.
  • Why your idea is only as valuable as the market says it is.

Quote: "We want to help you develop something that is better than your original idea." - Aaron Call

May 10, 2016

In this episode I sit down with Brian Buss from Nevium to talk about intellectual property (IP), how to put together an IP portfolio, and why it’s important to act like a monopoly.

  • Why creating an IP plan is so important and how it can lead to more sales.
  • The four ways that intellectual property can create value.
  • How to leverage your intellectual property to grow your business.
  • Why it’s important to have a clean and robust IP portfolio when being acquired.
  • The top red flags to avoid when putting together your IP plan.


“The majority of the value you are going to create will be your intellectual property. “ - Brian Buss

May 3, 2016

In this episode I sit down with Karen Greene from Life Pack Labs to talk about an often overlooked step in development, medical device packaging.  We talk about steps that can save you time and money to market, and why you should consider your packaging from the very beginning of your project.

  • Why packaging should be considered right at the onset of your product development.
  • Whythe primary packaging is important for sterile medical devices and how this saves time and money if done early
  • The purpose of the secondary packaging for your product.
  • Things to consider when designing the tertiary packaging.
  • How Karen’s team uses temperature chambers to simulate “aging” and test your product.

Take Action! Download your FREE 7 Essentials ForSuccessfulMedical Package Design Here



“Your packaging is really a part of the product itself.” - Karen Greene

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